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Question: iscussion question 113114 james beard 113 assume that a customer...

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iscussion Question 1-13;1-14 James Beard 1-13. Assume that a customer shops at a local grocery store spending an average of $200 a week, resulting a retailer profit of $10 each week from this customer. Assuming the shopper visits the store all 52 weeks of the year, calculate the customer lifetime value if this shopper remains loyal over a 10-year lifespan. Also assume a 5 percent annual interest rate and no initial cost to acquire the customer. (AACSB Communication; Analytic Reasoning) Describe ways marketers can increase the lifetime value of a 1-14. customer. (AACSB Communication; Reflective Thinking) 1-13
Question 4 refers to working closely with people inside and outside the company to jointly bring more value to custiomers O Channel value proposition Demand management O Integrated communication O Partner relationship management O Customer-generated marketing
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