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Question: jonathan enjoys dining at buddys a fast food restaurant he...

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Jonathan enjoys dining at Buddys, a fast food restaurant. He feels that they make the best French fries for a low price. However, when it comes to dessert, he feels hes a cake connoisseur. He prefers to have cake only at Sugar Street Sweets, even though a piece of cake costs $7.00. Jonathans patronizing of Buddys and Sugar Street Sweets demonstrates a behavior called Multiple Choice comparison shopping cross-shopping composite segmentation. postpurchase satisfaction.
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