Question: marketing describe at least 2 behavioural and 2 attitudinal metrics...
Describe at least 2 behavioural and 2 attitudinal metrics you would use to evaluate the success of “the Healthy Highways” social marketing campaign aimed at providing and promoting healthy outlet menus across the Coorong District. Justify your choice of metrics. Suggest which of your metrics is the most important for your judgment of the campaign’s success and why??