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Question: marketing management marketing management by kotler and keller 15th ed...

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Marketing management
Marketing Management by Kotler and Keller (15th ed.), Prentice Hall ISBN-13: 978-0133856460, ISBN-10: 0133856461

Module 2 Essay Questions (Full credit: 3 points) Q1. What are some of the forces that are driving companies to practice corporate social responsibility? (1 point; Word limit: 100 words) 2. How can firms promote ethical behavior among their employees? ( point:; Word : 100 words) Q3. From its origins as an animated film producer, Walt Disney Company has moved into licensing characters for merchandised goods and developed theme parks and vacation and resort properties. What strategy best describes Disneys growth? (1 point; Word limit: 20 words)
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