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Question: now its your turn show us what youve learned shannons...

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Now Its Your Turn. Show Us What Youve Learned. Shannons Brewery is a newly opened micro-brewery of craft beers located about a mile from Samantha Springs in Keller, Texas. According to Shannon Carter, (owner, founder, and brew master) Samantha Springs is an exceptional water source. Its surrounded by_a very unique rock formation that has very,very hard compressed rocks that have been hollowed out with this very fine sand. The water travels for miles, and the end product is this filtered water that is just phenomenal. Shannon Carter crafts what the brew master calls wholesome beers made with the highest quality, non-GMO grains and malts available and brewed using techniques garnered from his Irish heritage. Shannons mission statement closely reflects this philosophy. According to Shannon Carter: Our award-winning beer is brewed with the best stuff on earth: pure spring water, whole grain, whole flower hops anda whole lotta love! For us, “brewed with the best stuff on earth, is much more than a saying its a guiding principle. Paramount to this commitment is our multi-step fire-brewed process.[2 What makes Shannons beer great?[3] Pure Samantha Springs Water - We start the brewing process with pure Samantha Springs water - straight from the spring, through our filtering system, right into our brewing tanks -no chlorine, fluoride or any other treatments...just pure spring water. Fire Brewed Process- Our beer is brewed using an old-world fire-brewed process handed down by the founders great grandfather. This process enables us to precisely control enzyme activity, produce superior malty flavors and delicately caramelize our sugars - creating truly wonderful and unique beers. All-Natural & Wholesome Ingredients- We use pure spring water, quality malted barley and whole flower hops in all of our brews. This provides our beer a complexity, flavor profile and aroma that is wholesome, natural and truly enjoyable Patience - Great beer takes time - it requires patience in brewing, fermenting and especially aging. Our beers are allowed to age properly, ensuring a wholesome and great tasting beer Table 1 summarizes the sales in gallons of beer and dollars for Shannons and its major competitors in the DFW area Also contained in the exhibit are estimates of total beer sales for 2014 in the counties comprising Shannons relevant market area. These counties include Dallas, Denton, Tarrant, Collin, Wise, and Cook.Table 1. Sales Data for Four Craft Beer Brewers in the DFW Area Total 6-County Sales Barrels Sold Gallons Sold Ounces Sold 12 Oz. Cans 6-Packs Revover Rahr&Sons Deep Elum Petticola Sales 38,894 241,145 1,205,726 30,866,596154,332,979 2,572,21612,861,082 428,7032,143,514 4,862 150,716 7,779 4,278 132,630 19,291,62216,976,628 1,607,635 1,414,719 235,786 194,472 6,028,632 186,881,592 15,513,966 2,595,661 261,939 Price to Retailer 6-Pack $ Case $ 3.55$ 84.00S 85.20 $ 3.48 $ 84.48 $ 83.52 $ 3.50 S 3.52$ 3.51 84.30 $ 1,500,460 $ 7,609,473$943,146 $ 820,537 $9,117,259 Total 6-County Revenue Sales Barrels Sold Gallons Sold Ounces Sold 12 Oz. Cans 6-Packs Revover Rahr&Sons Deep Elum Petticola Sales 38,894 241,145 1,205,726 30,866,596154,332,979 2,572,21612,861,082 428,7032,143,514 4,862 150,716 7,779 4,278 132,630 19,291,62216,976,628 1,607,635 1,414,719 235,786 194,472 6,028,632 186,881,592 15,513,966 2,595,661 261,939 Price to Retailer 6-Pack $ Case $ 3.55$ 84.00S 85.20 $ 3.48 $ 84.48 $ 83.52 $ 3.50 S 3.52$ 3.51 84.30 Revenue $ 1,500,460 $ 7,609,473$943,146 $ 820,537 $9,117,259Question 1 10 pts Assume that Shannons brews 3487 barrels of beer in FY 2014. What will be Shannons absolute unit market share in barrels sold during that period? Round your answer to two decimal places but do not include the percent sign. For example, if your answer is 6.757796, round to 6.76% (again, do not include the percent sign) Question 2 10 pts There are typically 31 gallons of beer in a standard barrel. What is Shannons market share in gallons if it produces 3746 barrels in 2014? Express your answer in percent to two decimal places. Do not include the % symbol. For example, if you compute a market share of 5.785 percent, you should enter 5.79D Question 3 10 pts Assume that Shannons brews and sells 3481 barrels of beer in 2014. What will be Shannons relative unit market share compared to its largest competitor in the DFW area? Express you answer in percent to two decimal places. Do not include the % symbol. For example, if you compute a market share of 5.785 percent, you should enter 5.79

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