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Question: perceptual maps hospitals objective learn and apply the tool of...

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********Perceptual Maps (HOSPITALS)********

Objective: Learn and apply the tool of perceptual mapping to organize and

communicate competitive positioning insights.

Pick at least 4 competitors of your industry.

Determine 3-5 key variables for mapping.

Submit at least 4 perceptual maps and a ½ page explanation for each map. (I NEED GRAPHS TO SHOW WHERE EACH HOSPITAL STANDS) The

explanation should indicate your rationale for the relative position of each competitor.

PLEASE RELATE THIS TO HOSPITAL INDUSTRY!! Thank you!

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