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Question: perform an external analysis on pampgs scope mouthwash this is...

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Perform an external analysis on P&G’s Scope mouthwash. This is an audit of current external forces in the industry which includes both those facing the firm and its competitors in its relevant markets. It is not just about how external forces effect the firm in question. Include the following sections: regulatory (including issues like product liability, and regulatory issues), economic (interest rates, trends in disposable income), technological (new and emerging technologies and products that directly or indirectly impact the industry), social/cultural (current or changing attitudes), and competitive (micro and macro) sections.
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