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Question: pertal for students faculty and staf quizzes mkto3131aprinciples of marketingceorgia...

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Pertal for students, faculty and staf Quizzes MKTO-3131-A-Principles of Marketing-Ceorgia Chapter 2 & 4 ime Left0:1352 Brian Miller: Attempt 1 3) question marks . 4) dogs. 5) hedgehogs Question 3 (1 point) If Phoebe Buffett Industries is trying to engage in diversification, which of the following describes this type of marketing growth strategy? 1) increasing sales of current products in current markets. 2) selling current products to new markets 3) selling new products to new markets. 4) selling new products to current markets. 5) selling the same brands in both current and new markets. Question 4 (1 point) When a firm is looking to develop a sustainable competitive advantage, it should 1) begin an aggressive campaign to buy up competitors 20 P3 F4 FS F7 FB FI0
apter 2 & 4 Time Left:0:13:40 Brian Miller: Attempt 1 4) selling new products to current markets 5) selling the same brands in both current and new markets. Question 4 (1 point) When a firm is looking to develop a sustainable competitive advantage, it should 1) begin an aggressive campaign to buy up competitors. 2) copy the innovative features of other firms that are attractive to customers 3) examine its operations and customer relations to identify significant things competitors cannot easily copy. 4) increase its marketing budget so that it outspends its competitors. 5) arrange to meet with competitors to discuss how to avoid direct competition. Question 5 (1 point) A competitive advantage based on location is often sustainable because 1) mobile marketing has not yet proven its value for most customers. 2) real estate prices have been dropping 20 FS FS 3
me Left.0:13:26 Brian Miller: Attempt 1 2) copy the innovative features of other firms that are attractive to customers 3) examine its operations and customer relations to identify significant things competitors cannot easily copy. 4) increase its marketing budget so that it outspends its competitors. 5) arrange to meet with competitors to discuss how to avoid direct competition. Question 5(1 point) A competitive advantage based on location is often sustainable because 1) mobile marketing has not yet proven its value for most customers. 2) real estate prices have been dropping. 3) few marketers are aware of its importance yet. 4) it is not easily duplicated. 5) the Internet has diminished the importance of brick-and-mortar stores. Submit Qulz 1 of 5 questions saved 20 F3 FS 3 5
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