Question: please answer the following question in 650 word count please...
Please answer the following question in 650 word count Please answer in your own words .Please research and add reference at the end of the question. A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community.
2. The current projects that he is currently researching include the following: A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments
He has asked you to assist by developing a report analyzing how this projects would be communicated to each market segment and how each will help the hospital improve its relationship with the public. Because of the nature of the report, it needs to include a critique of current literature (scholarly references) to support a position on each.