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please dont copy the old post on zookal i need...

Question: please dont copy the old post on zookal i need...

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Please don’t copy the old post on Zookal, I need a new answer.

This is the second attempt for me and the last one

AAA Custom Casting Case is in text on page 635: Answer the tollowing questions- each questions is worth 10 pts each. Your submission should be attached, NOT typed in the submission box. of the marketing strategy for the bumper jacks that they currently sel? see texts definition of the components of a Marketing Strategy before answering) 2. Contrast Quality Iron Casting current bumper jack marketing strategy with the proposed marketing strategy that would be required for the hydraulic jacks. 3. Do a simple sWOT analysis of the firm. (See detinition 4. Would the hydraulic jacks represent a good marketing opportunilty for the frm? Please support your answer. Send answers through an attachment. of a SWOT analysis in text before answering.)

Tim Kingston AAA Custom Castings production manager, now wants to begin producing hydraulic garage jacks for sale through auto-parts wholesalers to auto-parts retailers. Tim saw a variety of hydraulie garage jacks at a recent automotive show and knew immediately that his plant could produce these products. This especially interested him because of the possibility of using excess Further, he says jacks are jacks. and the company would merely be broadening its product line by introducing hydraulic garage jacks. (Note: Hydraulic garage jacks are larger than bumper jacks and are intended for use in or around a garage. They are too big to carry in a cars trunk) As Tim became more enthusiastic about the idea, he found that AAA Custom Castings engineering department already had a patented design that appeared to be at least comparable to the products now offered on the market. Further. Tim says that the conmpany would be able to produce a product that is hetter made than the competitive products (.e., smoother castings) although he agrees that most customers probably wouldnt notice the difference. The production department estimates that the cost of prodacing a hydraulic garage jack comparable to those currently offered by competitors would be about $48 per unit. Mallory has just received an e-mail from Jesse Zachary, the company president, explaining the production departments enthusiasm for broadening AAA Custom Castings present jack line into hydraulic jacks. Jesse seems enthusiastic about the idea too, noting that it would he a watkfallr uwe of the companys resourtes and increasve is sales. Jeses e-mail asks fr Mallarys reaction, but Jesse already seems sold on the idea Given Jesses enthusiasm, Mallory isnt sure how to respond. Shes trying to develop a good explanation of why she isnt excited about the proposal. The firms six sales reps are already overworked with their current accounts. And Mallory couldnt possibly promote this new line herself-shes alrealy helping other reps make calls and serving as sales manager. So it would be necessary O Type here to search /22019

Given Jesses enthusiasm, Mallory isnt sure how to respond. Shes trying to develop a good explanation of why she isnt excited about the proposal. The firms six sales reps are already overworked with their current accounts. And Mallory couldnt possibly promote this new line herself shes already helping other reps make calls and serving as sales manager. So it would be necessary to hire someone to promote the line. And this sales manager would probably have to recruit manufacturers agents (who probably will want 10 to 15 percent commission on sales) to sell to automotive wholesalers who would stock the jack and sell to the auto- parts retailers. The wholesalers will probably expect trade discounts of about 20 percent, trade show exhibits, some national advertising, and sales promotion help (catalog sheets, mailers, and point-of-purchase displays). Further, Mallory sees that AAA Custom Castings billing and collection system will have to be expanded because many more customers will be involved. It will also he necessary to keep track of agent commissions and accounts reccivable. Auto-parts retailers are currently selling similar hydraulic garage jacks for about $99. Mallory has learned that such retailers typically expect a trade discount of about 35 percent off the suggested list price for their auto parts. All things considered emphasis. She has already indicated her lack of enthusiasm to Tim, but this made little difference in Tims thinking. Now its clear that Mallory will have to convince the president or she will soon be responsible for selling hydraulic jacks. . Mallory feels that the proposed hydraulic jack line is not very closely related to the companys present Contrast AAA Custom Castings, Inc.s curvent strategy and the proposed strategy. What should Malilory Rizocki say to Jesse achary to perswade him to change his mind? Or should she just plan to sell hydraulic jacks? Evplain. Type here to search ANG annos 2/2/2019

26. AAA Custom Castings, Inc. Mallory Rizocki, marketing manager for AAA Custom Castings, Inc., is trying to figure out how to explain to her boss why a proposed new product line doesnt make sense for them. Mallory is sure its wrong for AAA Custom Castings. but isnt able to explain why of malleable iron castings for automobile and aircraft manufacturers and a variety of AAA Custom Castings, Inc. is a producer iron c other users of castings. Last years sales of castings amounted to more than $70 million. AAA Custom Castings also produces about 30 percent of all the original equipment bumper jacks installed in new U.S.-made automobiles each year. This is a very price-competitive business, but AAA Custom Castings has been able to obtain a large marker share with frequent personal contact between the companys executives and its customers supported by very close cooperation between the coupanys engincering department and its customers buyers. This has been extremely important because the wide variety of models and model changes frequently requires alterations in the specifications of the bumper jacks. All of AAA Custom Castings bumper jacks are sold directly to automobile manufacturers. No attempt has been made to sell bumper jacks to final consumers through hardware and automotive channels although they are available through the manufacturers automobile dealers. Page 636 O Type here to search ENG 203PM 2/2019

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