Question: please view the following two videos demonstrating companies going above...

Please view the following two videos demonstrating companies going above and beyond to ensure a positive experience for customers: WestJet Christmas Miracle: Real-time Giving Sometimes you just want to say thank you #TDThanksYou

How did these videos make you feel? Do you think this provided some marketing for the companies? If not, take a look at how many times each of these videos have been viewed. Do you think the companies received a considerable return on their investment?

Now, these are obviously examples of extravagant gestures not every company can provide. Having said that, what are some other things companies can do to thank customers for their business, and make a great impression?