Question: product questions scenario when he was nearly 60 pat...
Product - QUESTIONS
Scenario: When he was nearly 60, Pat Brown left a dream job to pursue an ambitious mission: to create delicious meat from plants. As a biochemist, he'd become alarmed at the destructive impact of meat production on the environment, so he set out to make a burger so juicy and flavorful that even meat-lovers would crave it. After some painstaking research, Pat's team created the Impossible Burger.
But now Pat needs your help to:
Q1: Define what is meant by the term product and provide examples
Q2: Identify & illustrate the three levels of product
Q3: Define the three levels of product and apply to the impossible burger
Q4: Marketing mix decisions. For impossible Meat, should their products be Convenience, Shopping, Specialty or Unsought? Please select 1 option and explain why you believe this is the best way forward.