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Question: question 1 10 marks crowdfunding is not only a profitable...

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Question 1: (10 marks)

Crowdfunding is not only a profitable and beneficial way of generating funds for the company but can also be a useful promotional tool. What role do you think crowdfunding has played in the promotion of Amazfit – X. How does this approach relate to the promotion mix you studied in this course? (500 words)

The answer should be based on the below case study

https://www.prnewswire.com/news-releases/huami-amazfit-x-smartwatch-with-92-curved-display-titanium-unibody-and-button-free-design-goes-on-sale-by-crowdfunding-301048008.html

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