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Question: question 10 marks we covered rogers adoption model in the...

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Question: (10 marks)

There are many theories that have been proposed to describe the process of how new products get accepted in the population. Provides a summary of the three main theories of product adoption including Roger’s Adoption Model. Which one of these theories do you believe are most applicable/useful in describing the adoption process for Amazfit X? Why? 

Amazfit X Case study: https://www.prnewswire.com/news-releases/huami-amazfit-x-smartwatch-with-92-curved-display-titanium-unibody-and-button-free-design-goes-on-sale-by-crowdfunding-301048008.html

 

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