Question: question 31 ibm is one of the worlds great business...

QUESTION 31

IBM is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

		stagnant
		dynamic
		inert
		lethargic
		apathetic

QUESTION 32

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

		retailers.
		brokers.
		ultimate consumers.
		wholesalers.
		agents.

QUESTION 33

One of the sales growth strategies Amazon considered early on is __________.

		sales of books
		sales of consulting services
		sales of original paintings and wall art
		selling Amazon's distribution centers
		sales of greeting cards and invitations

QUESTION 34

A wholesaler that carries a narrow range of products and performs all channel functions is referred to as a __________.

		general merchandise wholesaler
		truck jobber
		specialty merchandise wholesaler
		rack jobber
		drop shipper

QUESTION 35

Off-price retailers, warehouse clubs, and grocery stores that require customers to bag their groceries provide what level of retail service?

		full-service
		limited-service
		customized-service
		self-service
		automated-service

QUESTION 36

The wholesalers that perform all channel functions and are found in the health foods, automotive parts, and seafood industries would be __________.

		specialty wholesalers
		full-line wholesalers
		limited-wholesalers
		universal wholesalers
		cash and carry wholesalers

QUESTION 37

The four major types of limited-service merchant wholesalers are drop shippers, rack jobbers, truck jobbers, and __________.

		machine vendors
		credit line wholesalers
		transport vendors
		cash and carry wholesalers
		container transport vendors

QUESTION 38

Multichannel retailers are retailers that

		sell different products through entirely different channels.
		sell through different channels under different brand names.
		utilize strategic and tactical wholesalers.
		utilize and integrate a combination of traditional store formats and nonstore formats.
		combine two channels for their offerings: one for products and the other for services.

QUESTION 39

Sales of goods and services to consumers through personal interactions and demonstrations in their home or office is referred to as direct selling, or __________.

		person-to-person sales
		interactive selling
		door-to-door retailing
		individual promotion
		customized selling

QUESTION 40

Jane Westerlund owns a small retail picture frame store in a local strip mall. She just bought 10 picture frames from a promising woodworker for $36 each. Based on market conditions, she will sell these for $100 each. What is her markup in dollar terms?

		$36
		$64
		$100
		$360
		$1,000