1. Business
  2. Operations Management
  3. read the harvard business review article titled international marketing research...

Question: read the harvard business review article titled international marketing research...

Question details

Read the Harvard Business Review article titled, International Marketing Research: A Global Project Management Perspective. Please allow enough time to read. The focus of the article is to provide a framework for international market research and secondly to identify challenges of conducting international market research vs. domestic research. In this paper the data collection method consisted of in-person, mail, phone and internet survey. Provide an international market research framework for one of the World’s largest public companies using social media as your research methodology. Identify the research objective for a multinational company. Identify the social media metrics you would analyze and how you would use this data to support your research objective. I have included Forbes list of the World’s largest public companies for your convenience.


Source: The World’s Biggest Public Companies by By Liyan Chen and Andrea Murphy 5.6.15

  • Write a paper with a research objective for a multinational company and identify the social media metrics you would analyze and how you would use this data to support your research objective.
  • The paper should be minimum 250-300 words.

paper must contain citations of the course article and chapter concepts.


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