1. Business
  2. Business Management
  3. sarah has been working in the beauty industry for over...

Question: sarah has been working in the beauty industry for over...

Question details

Sarah has been working in the beauty industry for over 8 years, she has decided she wants to go into business and operate her own beauty salon. After considering her establishment options, she has decided to start a new business. She is now looking for a business location and is reviewing her responsibilities under the law and as a new business owner.

Q3   Small to medium businesses                                                              (20 marks

  1. Define “small to medium business enterprises”.                                           
  2. Outline how Sarah’s small business could contribute to the Australian economy.
  3. Outline factors that might contribute to the failure of small to medium business     enterprises in Australia.                                                                                            
  4. Explain how Sarah could avoid business failure in her new business venture.       


Question 4. Marketing                                                                                         (20 marks)     

  1. What is a Marketing plan?
  2. Explain how a marketing plan could assist Sarah in achieving her business goals, and help her business attracts customers?
  3. What is meant by the term, ‘socially responsible marketing’?
  4. Give one personal example of a brand or product that has used an effective marketing strategy to gain your business as a consumer.



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