Question: sarah has been working in the beauty industry for over...
Q3 Small to medium businesses (20 marks
- Define “small to medium business enterprises”.
- Outline how Sarah’s small business could contribute to the Australian economy.
- Outline factors that might contribute to the failure of small to medium business enterprises in Australia.
- Explain how Sarah could avoid business failure in her new business venture.
Question 4. Marketing (20 marks)
- What is a Marketing plan?
- Explain how a marketing plan could assist Sarah in achieving her business goals, and help her business attracts customers?
- What is meant by the term, ‘socially responsible marketing’?
- Give one personal example of a brand or product that has used an effective marketing strategy to gain your business as a consumer.