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Question: scenario alex visits three different clothing stores to compare the...

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SCENARIO:

Alex visits three different clothing stores to compare the price of Levi's 501 jeans for men.   He visits a boutique clothing store,a department store, and a discount store.  

QUESTION: 

List the steps in setting the right price and provide two reasons why the price is different in each store.

 

 

INTEGRATED MARKETING COMMUNICATIONS (IMC) & THE PROMOTIONS MIX 

 

QUESTION 1

 

Discuss the importance of integrated marketing communications. Give an example of a company that is or isn’t practicing integrated marketing communications and why this is so.

 

 

QUESTION 2

 

Explain the difference between a 'pull' promotional strategy and a 'push' promotional strategy. Under what conditions should each strategy be used? Think of a company/brand that uses a combination of both strategies and discuss how.

 

 

QUESTION 3

Except for Advertising, name 3 other items in the promotional mix that could help Jb HiFi sell a laptop computer and discuss how it would used..

 

QUESTION 4

Using the AIDA concept, how could you convince your customer to purchase a brand new Toyota Hilux vehicle?

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