Question: scenario alex visits three different clothing stores to compare the...
Alex visits three different clothing stores to compare the price of Levi's 501 jeans for men. He visits a boutique clothing store,a department store, and a discount store.
List the steps in setting the right price and provide two reasons why the price is different in each store.
INTEGRATED MARKETING COMMUNICATIONS (IMC) & THE PROMOTIONS MIX
Discuss the importance of integrated marketing communications. Give an example of a company that is or isn’t practicing integrated marketing communications and why this is so.
Explain the difference between a 'pull' promotional strategy and a 'push' promotional strategy. Under what conditions should each strategy be used? Think of a company/brand that uses a combination of both strategies and discuss how.
Except for Advertising, name 3 other items in the promotional mix that could help Jb HiFi sell a laptop computer and discuss how it would used..
Using the AIDA concept, how could you convince your customer to purchase a brand new Toyota Hilux vehicle?