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Question: social media through wordofmouthquot please respond to the following how...

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Social Media Through Word-of-Mouth" Please respond to the following:

  • How powerful and influential is social media word of mouth? Find an example from the last 6 months of where social word of mouth has made or broken an organization or an example of where it has changed a government or culture. Discuss that example and how you think social word of mouth made or broke that organization or a government or culture.
  • How much do you think consumer conversations actually influence purchasing decisions? Can you quantify this influence or find research that proves it? Justify your response.
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