Question: starbucks has become a household name with thousands of stores...
Starbucks has become a household name, with thousands of stores across the United States and the world. Yet, they have generally operated within a fairly narrow market: Coffee Shops. Recently, Starbucks has begun initiatives to diversify. As a group, analyze the business, discuss your thoughts and suggest areas into which Starbucks could expand based on your assessment of their core competencies and competitive advantages.
Please provide the source from which you cite, thank you