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Question: suppose production of handbags involves a vertical chain with 4...

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Suppose production of handbags involves a vertical chain with 4 steps: sourcing raw leathers, make raw leathers into finished leathers, use finished leathers to make handbags, and sell or distribute handbags. Which company below is more integrated?

A) Firm A sources raw leathers and transform them into finished leathers, which are sold to downstream handbag firms

B) Firm B is part of the Handbag Alliance which includes firms that source raw leathers and those that make finished leathers, and handbag producers

C) Firm C sources its own raw leathers and makes its own finished leathers, has its own brand of handbags made from its finished leathers. It is also the parent company of Handbag World, a retail chain that sells luxury goods, including Firm C's branded handbags.

D) Firm D is a specialized handbag producer and has a long term contract with a finished leather maker

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