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  3. the custom bike company has set up a weighted scoring...

Question: the custom bike company has set up a weighted scoring...

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The Custom Bike Company has set up a weighted scoring matrix for evaluation of potential projects. Below are five projects under consideration.

Criteria Strong sponsor Supports business strategy Urgency 10% of sales from new products Competition Fill market gap
Weight 2 3 5 3 1 3
Project 1 10 2 7 4 8 7
Project 2 8 10 10 6 7 3
Project 3 5 8 7 3 8 7
Project 4 9 8 8 4 4 2
Project 5 2 6 1 2 4 1

Using the scoring matrix above, what score would you give to each project?

Which project would you choose first?
If the weight for “Strong Sponsor” is changed from 2 to 5, what score would you give to each project?
Now, which project would you choose first?
Why is it important that the weights mirror critical strategic factors?

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