Question: the custom bike company has set up a weighted scoring...
The Custom Bike Company has set up a weighted scoring matrix for
evaluation of potential projects. Below are five projects under
|Criteria||Strong sponsor||Supports business strategy||Urgency||10% of sales from new products||Competition||Fill market gap|
Using the scoring matrix above, what score would you give to each project?
Which project would you choose first?
If the weight for “Strong Sponsor” is changed from 2 to 5, what score would you give to each project?
Now, which project would you choose first?
Why is it important that the weights mirror critical strategic factors?