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Question: the first step in assessing industry attractiveness is to paint...

Question details

The first step in assessing industry attractiveness is to paint a picture of the industry at the macro level. Market research​ firms, like​ MELT, can help develop effective business research and offer strategies for conducting it. Which of the following is NOT one of the six foundational macro forces that create change in industries and the markets they​ serve?

A.

economic

B.

demographic

C.

global

D.

technological

E.

sociopolitical

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