Question: the following table reports the sales and expenses for bapcor...
The following table reports the sales and expenses for Bapcor, an ASX listed company for the period 2015 -2019.
Bapcor Limited is an Australian trade company focusing on the distribution of automotive aftermarket parts. It supplies replacement parts and consumables used in the service and repair of vehicles (e.g. filters, brake pads, oil, spark plugs etc.). It also includes the sale of accessories and maintenance products to vehicle owners. Its key markets include ‘Trade’ which supply mechanic workshops throughout Australia and New Zealand. ‘Retail and Service’ include the retail outlets Autobarn, Autopro, Sprint and Opposite Lock and ‘Specialist Wholesale’. Recently they have acquired heavy commercial truck spare parts businesses Truckline and Diesel Drive
|Cost of Goods sold||219,886,000||382,679,000||552,683,000||667,290,000||688,811,000|
|sales and marketing expenses||1,962,000||17,324,000||23,773,000||23,766,000||27,599,000|
Based on the data in the DATA FILE answer the following questions
1. Calculate the following five marketing ratios for the 2019 period only.
a. Return on Sales and Marketing investment
b. Sales and Marketing expense to Revenue
c. Gross Margin
d. What is the total percentage revenue change for the period 2019 – 2018?
e. Explain how you would go about graphing the revenue and expense data. Provide details of the graph type and why you choose that type of graph.