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Question: the four brands in bee amp gees shampoo category are...

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The four brands in Bee & Gee's shampoo category are – Fansheen, Hair & Neck, Herb Essentials, and Brilette. Each of these shampoo brands targeted different consumer segments, and had varied brand histories. The brand managers of these four brands were contemplating advertising channel (or media) choice for the next fiscal year. A brief description of the four brands is provided in the following paragraphs.

Fansheen is the oldest of the four brands in Bee & Gee's shampoo category. It is an established, mature brand, targeted primarily towards women, aged 30-60, whose primary concern is nourishment and healthy hair. Past ads for Fansheen used traditional broadcast media and were aimed as reminder ads for this mature brand.

Hair & Neck is an anti-dandruff shampoo updated at least once a year with breakthroughs in technology. Past ads for Hair & Neck used demonstrations and highlighted technical/medical superiority of the product.

Herb Essentials is a shampoo targeted at teenagers and young adults. Past ads for this brand relied on catchy music and colorful graphics to grab the attention of its target audience.

Brilette is a shampoo targeted at males, ages 24-45, and is the newest brand in Bee & Gee's portfolio. The aim for this brand is to increase consumers' knowledge about this brand with detailed information about how it tailors its ingredients for men's hair.

For which of the following brands would you most recommend using a self-paced medium over all other available choices?

Brilette and Herb Essentials

Hair and Neck and Fansheen

Brilette and Hair and Neck

Fansheen and Brilette

Herb Essentials and Hair and Neck

Based on the information about the four brands, which of the following brands would be least suited for a broadcast ad during a news telecast?

Brilette

Fansheen

Herb Essentials

Hair and Neck

Brilette and Herb Essentials

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