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Question: the health belief model hbm is often used by social...

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The Health Belief Model (HBM) is often used by social marketers as the basis of their campaigns.

Why is that? What are its advantages compared to other models? Explain how the Health Belief Model (HBM) is used with examples for “likelihood of ‘getting a flu vaccination’”. (10 marks)

(HINT 1: Make sure to define the elements of the Health Belief Model (HBM) and one other theory.

HINT 2: Use an example for each stage of the HBM model.   

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