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3. this is a quantitative analysis problem the ad agency for...

# Question: this is a quantitative analysis problem the ad agency for...

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(****This is a Quantitative Analysis Problem) The Ad agency for Div Paint is considering two media possibilities. One plan calls for a series half page newspaper ads and the other is for TV ads. The stores are expanding their lines of do-it-yourself tools and the advertising director is interested in an exposure level of at least 40% within the cities neighborhoods and 60% in suburban areas. The TV viewing time under consideration has an exposure rating per spot of 5% in city homes and 3% in the northwest suburbs. The Sunday newspaper has corresponding exposure rates of 4% and 3% per ad. The cost of a half page ad in a newspaper is $925 and a TV spot costs$2000. Formulate an LP model to achieve the desired exposure rates with the least cost (I just need the set ups x1 x2 etc)