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Question: two part question is the study basic or applied research...

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Two part question:

Is the study basic or applied research and what are the variables being studied??

Dr Jones wants to know what type of music played in a store will have the greatest influence on how much money people spend in that store. Over the course or three-weeks, classical, jazz, rock and no music are played during an entire day. One type of music each day over the three weeks, is played (counterbalancing for day of the week). The total amount of sales in the store is recorded. At the end of the three weeks the total sales are compared based on the music playing.

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