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- use the data provided about the lancer gallery put together...
Question: use the data provided about the lancer gallery put together...
Question details
Use the data provided about the Lancer Gallery. Put together a
market-product grid for the Lancer Gallery. Quantify (may be rows
or columns) size of market by segment. Next put together a
market-product grid for the industry. Quantify (may be rows or
columns) market segments. Calculate Lancer metrics — at the least,
market share overall and by segment. Implications — what
conclusions can you draw from your market-product grids and
Lancer’s position in the market?

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