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Question: use the data provided about the lancer gallery put together...

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Use the data provided about the Lancer Gallery. Put together a market-product grid for the Lancer Gallery. Quantify (may be rows or columns) size of market by segment. Next put together a market-product grid for the industry. Quantify (may be rows or columns) market segments. Calculate Lancer metrics — at the least, market share overall and by segment. Implications — what conclusions can you draw from your market-product grids and Lancer’s position in the market?
Lancer Gallery 2009 Lancer Sales Breakdown Authentic artifacts 96% of sales Replicas 4% of sales By country of origin US (Native American) 58% Africa South America 25% 17% By product: Jewelry Pottery Masks Rugs Statuary Other 28% 34% 12% 20% 2% Total $35 million 2009 US Artifact Market Authentic artifacts 175 million Replicas $60 million
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