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Question: using the case analysis below analyze the case the demise...

Question details

Using the Case analysis below. analyze the case “The Demise of Toys R Us” What went Wrong?   

about 2400 words in length

CASE ANALYSIS OUTLINE

Situational Analysis

            External Environmental Analysis (Outside of the organization)

Economic, Social, Political, Technological, Natural

           

Internal Environmental Analysis (Specific to the organization)

Market Analysis- Description of the market, Primary customers

Evaluation of Marketing Strategies

                        Product, Price, Distribution, Promotion

Evaluation of the other Functional Areas-

                        Finance, Production, Human Resources, Technology

Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis

State the Main Problems facing the business/organization

Development of Strategic Alternatives (2)

Evaluation of Strategic Alternatives (2)

Recommendation of the better Alternative

Implementation Techniques for Recommended Alternative (How, when,

            where, why).

Control Procedures to keep Recommended Alternative on course.

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