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Question: we want to investigate the relationship between brand loyalty and...

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We want to investigate the relationship between Brand loyalty and Price.

a) State null and alternative hypotheses of brand loyalty and price and comment on the SPSS results.

Cronbach Alpha Buying behavior Brand image Brand loyalty Price 0.54 1 0.88 1 Buying behavior Brand image Brand loyalty Price

b) Based on the above SPSS results, comment on the internal reliability of each construct.

c) What are the available methods to improve the reliability of “buying behaviour” and “price”?

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