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Question: what is environmental scanning select one a is the process...

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What is environmental scanning?

Select one:

a. Is the process of gathering information about the various forces in the environment. It involves observation, perusal of secondary sources, such as business, trade, government and general interest publications and marketing research, and is also the process of assessing and interpreting the information gathered through market intelligence

b. Is the process of gathering information about the various forces in the environment. It involves observation, perusal of secondary sources, such as business, trade, government and general interest publications and marketing research

c. Is the process of assessing and interpreting the information gathered through market intelligence

d. None of the options given are correct

 

 

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