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Question: when the price of a good or service is low...

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When the price of a good or service is low enough, it will encourage consumers to buy. However, the price also has to be high enough to encourage producers to sell. In this way, both parties benefit from the sale. In order to calculate producer surplus, sellers must understand their direct costs and their – costs, while consumers must consider their – price based on the value they place on a particular good or service.

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