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Question: which of the following exerts the most influence on a...

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Which of the following exerts the most influence on a consumer’s buying decisions?

A.

Social class

B.

Gender

C.

Reference groups

D.

Ethnicity

Opinion leaders are:

A.

wealthy, highly-educated individuals.

B.

usually the same individuals for all social classes.

C.

people who influence others.

D.

experts on high-involvement goods.

_____ is a process whereby a consumer notices certain stimuli and ignores others.

A.

Stimulus generalization

B.

Selective exposure

C.

Cognitive dissonance

D.

Selective retention

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