Question: will need to identify the right theory and provide application...

will need to identify the right theory and provide application to the scenario. Generic answers will not get any marks (e.g. the target market is old, rich people. You need to provide specifics such as consumers between 60-80 years old with annual income of 200k)

 

question : 

 

Cha Time sells bubble tea – a sugary drink. The ad shows how consumers can benefit from being a loyal consumer. Provide FOUR strategies where the ad can be shown effectively to reach consumers. (14 marks).