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Question: you are working in the marketing department of coca cola...

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 You are working in the marketing department of Coca Cola and you have been asked to launch a new blue coloured version of the traditional Coke. Explain why Coca Cola is a strong brand and how you can use this brand strength to help with the successful launch of your new Coca Cola Blue. What are the benefits of having a strong brand to Coca Cola and what benefits do strong brands bring to consumers?

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