Question: you will need to conduct research to complete the quotmarketing...

You will need to conduct research to complete the "Marketing Comparison Chart." On the chart, cite five references from your research, including company websites and related articles, using the space provided. Use complete sentences when writing your chart entries about the following topics.

1. Tangibles and intangibles: What is each really "selling"?
2. Customer segmentation: Who are the people/entities that the corporations expect to buy their product/service?
3. Branding: How do the corporations make the product/service instantly recognizable in a good way and how do they maintain this perception?
4. Competition: Who are the major competitors in the corporations' focus markets? How do they differentiate themselves from their competitors?
5. Communication: What are the most efficient methods of getting the message of the corporations in front of their identified markets?