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Question: you will need to conduct research to complete the quotmarketing...

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You will need to conduct research to complete the "Marketing Comparison Chart." On the chart, cite five references from your research, including company websites and related articles, using the space provided. Use complete sentences when writing your chart entries about the following topics.

  1. Tangibles and intangibles: What is each really "selling"?
  2. Customer segmentation: Who are the people/entities that the corporations expect to buy their product/service?
  3. Branding: How do the corporations make the product/service instantly recognizable in a good way and how do they maintain this perception?
  4. Competition: Who are the major competitors in the corporations' focus markets? How do they differentiate themselves from their competitors?
  5. Communication: What are the most efficient methods of getting the message of the corporations in front of their identified markets?

Marketing Comparison Chart Directions: Conduct research to complete the marketing comparison chart below for two corporations from the hotel, lodging, or cruise sectors. Cite five references from your research, including company websites and related articles, using the space provided. Use complete sentences to summarize the information related to each topic Name of Hotel, Lodging, or Name of Hotel, Lodging, or Cruise Company 2 (Include company name and Citation of Sources (Cite research sources using APA format.) Criteria Cruise Company 1 (Include company name and related website address below):related website address below) Tangibles and Intangibles * What are they really selling? Customer Segmentation * Who are the people/entities that the corporation expects to buy their product/service? Brandin,g . How does the corporation make the product or service instantly recognizable in a good way? . How does the corporation maintain this perception?Competition * Who are the major competitors in the corporations focus markets? . How does the corporation differentiate itself from its competitors? Communication . What are the most efficient methods of getting the message of the corporation in front of the identified markets?

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