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Question: zimmer co a food manufacturing company wants to launch a...

Question details

Zimmer Co., a food manufacturing company, wants to launch a new low-fat cereal called "Zimmer-less." The company decides to use certain demographic factors to determine the market potential of Zimmer-less and its expected sales at different price levels. Which of the following questions is the company most likely to consider?  

A.

How many boxes of the low-fat cereal will be consumed by a household in a month?

B.

Are potential buyers likely to believe that the price of the cereal is indicative of its quality?

C.

Are potential buyers of the cereal prestige oriented and therefore willing to pay more?

D.

Will potential buyers be tempted to buy the cereal if it's oddly priced?

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